DealerFest 2026 is LIVE: Buy. Sell. Repeat. Earn Rewards All July.
3 mins
The biggest summer sales event on the OPENLANE marketplace is back—and every transaction brings you closer to exciting rewards.
Summer is one of the busiest times of year for dealerships. Whether you’re stocking your lot, moving aged inventory or looking to maximize every wholesale opportunity, DealerFest 2026 gives you even more reasons to make every transaction count.
Now through July 31, DealerFest is live across the OPENLANE US marketplace, rewarding dealers for the actions they’re already taking every day. Buy. Sell. Transport. Finance. The more you do, the more points you earn and the bigger the rewards you can unlock.
How DealerFest works
DealerFest is simple: every qualifying transaction earns points throughout the month of July.
You can earn:
- +1 point every time you buy a vehicle
- +1 point every time you sell a vehicle
- +1 point when you choose OPENLANE Transport
- +1 point when you floor with AFC
- +1 bonus point on qualifying commercial vehicle purchases
Every point gets you closer to exclusive DealerFest prizes, making July the perfect time to keep your dealership moving.
Click here for full terms and conditions
Turn everyday wholesale activity into rewards
The best part about DealerFest? You don’t have to change how you do business.
If you’re already using OPENLANE to source inventory, sell vehicles or simplify post-sale logistics, you’re already on your way to earning points. DealerFest simply rewards you for keeping your dealership running.
Whether you’re:
- Filling your lot with fresh inventory
- Selling trade-ins faster
- Adding transportation at checkout
- Using AFC floorplan financing
…every qualifying action helps build your points total.
Why dealers choose OPENLANE
DealerFest is built on everything OPENLANE already offers dealers every day.
When buying inventory, dealers benefit from:
- Access to exclusive off-lease vehicles, dealer trades, fleet and rental inventory
- AI-enhanced condition reports with detailed inspections
- Predictive Pricing insights
- Powerful protections
When selling, dealers can:
- Reach a nationwide network of buyers
- Sell vehicles quickly—typically in less than one day
- Expand buyer reach beyond their local market
- Maximize profitability with competitive fees
And with integrated services like OPENLANE Transport and AFC financing, managing your automotive wholesale business becomes even easier from one connected platform.
There’s still time to earn
DealerFest runs through July 31, so there’s still plenty of opportunity to climb the leaderboard and unlock more rewards before the event wraps up.
Every transaction counts.
Whether you’re buying one vehicle or dozens, selling inventory daily or adding transport to every purchase, each qualifying action moves you closer to your next prize.
So if you’re already planning to wholesale this month, now’s the perfect time to make every deal work a little harder for your dealership.
Buy. Sell. Repeat.
DealerFest 2026 FAQs
What is DealerFest 2026?
DealerFest 2026 is OPENLANE’s month-long summer sales event that rewards dealers for qualifying wholesale transactions completed throughout July. Dealers earn points that can be redeemed for exclusive prizes.
When does DealerFest 2026 end?
DealerFest runs from July 1 through July 31, 2026. All qualifying transactions completed during the event period count toward your points total.
How do I earn DealerFest points?
Dealers earn points by completing qualifying activities on OPENLANE, including buying vehicles, selling vehicles, choosing OPENLANE Transport and flooring eligible purchases with AFC. Qualifying commercial vehicle purchases earn an additional bonus point.
How do I redeem my DealerFest points?
Dealers don’t need to do anything on their end to redeem points. Once certain point thresholds are reached, the dealer is automatically awarded the prize. Your sales rep will reach out to you with details on getting your prizes.
Do I need to register for DealerFest?
Eligible dealers can participate by using the OPENLANE marketplace during the event. Visit the DealerFest page for complete eligibility requirements and official Terms & Conditions.
Can new OPENLANE dealers participate?
Yes. New dealers can join OPENLANE during DealerFest and may also qualify for introductory buy or sell fee credits, depending on eligibility and dealership type.
Where can I learn more about DealerFest?
Visit the OPENLANE DealerFest page to view complete program details, qualifying transactions, prizes, eligibility requirements and official Terms & Conditions.