Never Miss an Opportunity: How OPENLANE Alerts and Notifications Help You Buy and Sell Smarter
4 mins
Success in wholesale isn’t just about finding the right vehicles—it’s about acting at the right moment.
Whether you’re bidding on inventory, managing post-sale transactions or selling vehicles to the highest bidder, timing can make all the difference. Missing an outbid notification, overlooking a buyer payment update or forgetting about an upcoming promotion could mean missed opportunities and slower turn times.
That’s why OPENLANE offers multiple ways to stay informed.
With SMS, email alerts and mobile push notifications, you can receive timely updates about the activity that matters most—helping you stay connected to your business whether you’re at your desk, walking the lot or on the go.
The best part? By opting in to both transactional and promotional notifications, you’ll be more informed about what’s happening on the marketplace—and how you can take advantage of the best deals.
Understanding Transactional Notifications
OPENLANE’s transactional notifications are designed to keep buyers and sellers informed about the updates that require action or keep their business moving.
These notifications help you stay on top of marketplace activity like:
- Outbid alerts
- Auction wins
- Auction ending reminders
- Purchase and post-sale updates
- Important account activity
Instead of constantly checking your account, you’ll know exactly when something important happens—allowing you to act faster and close more deals.
Understanding Marketing Notifications
While transactional notifications help you manage today’s business, marketing notifications help you discover tomorrow’s opportunities.
By opting in to marketing notifications, you’ll be among the first to hear about:
- Marketplace promotions
- New product features
- Educational resources
- Tips to help you get more from OPENLANE
These updates are designed to help you make the most of the marketplace—not just complete transactions.
Whether it’s a new feature that saves you time or a promotion that helps you buy or sell more effectively, marketing notifications ensure you never miss what’s new.
Why you should enable both
The most successful dealers stay informed about more than just the transaction in front of them.
Enable transactional notifications to help you:
- Stay competitive during auctions
- Keep purchases and sales moving
- Respond quickly to marketplace activity
- Avoid unnecessary delays
Enable marketing notifications to help you:
- Learn about new OPENLANE features
- Take advantage of promotions
- Stay informed about marketplace events
- Discover new ways to maximize your success
Together, they give you a complete picture of what’s happening across the OPENLANE Marketplace.
How to receive notifications
SMS notifications: Real-time updates while you work
If you’re actively buying or selling on the OPENLANE Marketplace, SMS notifications are an easy way to get quick updates right on your phone.
Whether you’re monitoring bids, managing purchases or following post-sale activity, SMS notifications help you stay one step ahead.
Email notifications: Keep your business organized
Email notifications provide an ongoing record of your OPENLANE activity throughout the day.
From auction updates to purchase confirmations and post-sale milestones, email makes it easy to review everything that’s happened—even if you weren’t logged into the marketplace.
They’re also ideal for dealership teams that manage inventory collaboratively, helping everyone stay aligned on important transactions.
Mobile push notifications: Stay informed wherever business takes you
Your dealership doesn’t stop when you leave your desk.
With push notifications from the OPENLANE mobile app, you can receive important updates directly on your phone, whether you’re on the lot, inspecting inventory or meeting with customers.
That means you can respond quickly to marketplace activity without needing to constantly check the app.
This keeps you connected wherever business takes you.
Finding the right mix
We get it, nobody wants to be overwhelmed with messages all day. That’s why we allow you to customize which notifications you want to receive and in which format.
Find the right mix for your business and set your preferences in your OPENLANE profile, and never miss the information that’s important to you.
Maximize every opportunity
The dealers who get the most out of OPENLANE aren’t necessarily the ones checking their accounts every few minutes.
They’re the ones who know exactly when something important happens—and when new opportunities become available.
By enabling desktop notifications, email notifications, mobile push notifications and opting in to both transactional and marketing communications, you’ll always have the information you need to make faster decisions, stay competitive and get more from every transaction.
Because when you stay connected, you’re always ready for what’s next.
New to OPENLANE?
There’s never been a better time to get started with OPENLANE. Sign up today and see how we’re making wholesale easy for our customers.
Frequently Asked Questions
What are transactional notifications?
Transactional notifications keep you informed about important marketplace activity, including auction updates, outbid alerts, purchases, post-sale milestones and other account activity that may require your attention.
What are marketing notifications?
Marketing notifications keep you informed about OPENLANE promotions, marketplace events, new product features, educational resources and other opportunities designed to help you get more value from the marketplace.
Where can I receive OPENLANE notifications?
OPENLANE notifications are available through desktop browser notifications, email and mobile push notifications, giving you flexibility to stay informed wherever you work.
Can I choose which notifications I receive?
Yes. You can manage your notification preferences by logging in to OPENLANE on your desktop, then navigating to Settings -> Notifications. From there you can choose how and where you’d like to receive updates, allowing you to tailor the experience to your dealership’s workflow.