2026 NADA Show
Booth #1511W
Easy. Intelligent.
Wholesale.

February 3–6 • Las Vegas, NV

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See exclusive offer

Smarter bids.
Bigger wins.
Easy wholesale.

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Receive AirPods* when you book a demo at the OPENLANE booth!

Save your spot today

⁨A smarter way to buy and sell

OPENLANE is deploying the smartest technology to empower your buying and selling, increase your speed of wholesale and boost your success.

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Win BIG with OPENLANE

⁨Whether you’re an active customer or new to OPENLANE, visit our booth to learn about exclusive NADA promotions and our VIP experience sweepstakes.

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Don’t want to wait for easier wholesale?

You don’t need to wait for NADA to find out how dealers nationwide are winning big with our marketplace.

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Image of Airpods

Receive AirPods* when you book a demo at the OPENLANE booth!

Save your spot today
Win BIG with OPENLANE
Visit our booth at NADA to secure your chance to win some BIG prizes. Book your demo with us before NADA to double your raffle entries.
Several colorful race cars speed around a bend on a racetrack with crowds of spectators in the stands. The angle creates a sense of motion and competition.

Take in the spectacle and pageantry of Formula 1 at the United States Grand Prix as drivers take on the Circuit of The Americas.

A golfer raises his arms in victory while holding a club, facing a cheering crowd on a sunny day. A person in the foreground claps, and trees are visible in the background.

Whether you fancy the courts of the US Open or the pristine greens of the Presidents Cup, your ticket to one of 2026’s elite sporting events is waiting to be claimed.

Tropical landscape with thatched-roof huts, palm trees, blue sky, and clear turquoise water, surrounded by lush greenery along a sandy path leading to the water.

From tranquil beaches to picturesque mountains, your luxury vacation is waiting for you!

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We bring the party
Visit the OPENLANE booth
Don’t miss the booth that all of NADA will be talking about.
Stop by, hang out and unwind with the OPENLANE team. 
White wireless earbuds and charging case are shown on a blue background, with icon bubbles displaying prices: $350, $500, and $2,500, each marked with a coin symbol.

Meet with a member of the OPENLANE team to learn how you can earn up to $2,500 in Buy or Sale free credits for your dealership. Dealers that meet with us will also receive a complimentary pair of AirPods*.

12:00 PM • THU, FEB 5
A Formula 1 pit crew in red uniforms quickly services a red race car in motion, with some members holding tires and tools on a racetrack pit lane.

Take part in a special charity auction, raising money for Canine Companions, for your chance to have the ultimate Formula 1 experience. Join us at the booth Thursday, February 5 at 12:00 PM.

3:30 PM • WED, FEB 4 & THU, FEB 5
Several champagne flutes filled with sparkling wine are arranged closely together, reflecting warm light and creating a festive atmosphere.

Unwind and enjoy a drink on us at the OPENLANE Happy Hours on Wednesday, February 4, and Thursday, February 5 from 3:30-5:00 PM. 

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Experience OPENLANE
Easy. Intelligent. Wholesale.
We’re bringing smarter wholesale to Sin City. Book a demo and experience what sets OPENLANE apart from every other wholesale platform.
A silver car with graphic icons showing a price chart, a neon outline of a side mirror, and a soundwave, all on a blue gradient background.

Wholesale is a relationship business, which is why we’re innovating the latest technology to empower our team to make wholesale easier for our customers.

A person browses car listings on a smartphone and laptop at a desk. On the screen is a 2021 Ford F-150. Four labels read: Franchise, Independent, Rental, and Off-lease exclusive.

From fresh dealer trades to exclusive off-lease cars from 40+ OEM and rental companies, OPENLANE’s nationwide network of sellers has something for every dealership.

A man in a white shirt smiles while talking on the phone at a desk. He looks at a computer screen displaying car listings. A blue shield with a check mark icon appears in the top left corner.

Thanks to our robust seller protections and Buyback Guarantee, you can always buy with confidence on OPENLANE.

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Exclusive promos for NADA 2026

FOR EXISTING CUSTOMERS

Earn up to $500 in fee credits per rooftop when you meet with our team

Terms and conditions apply.

FOR NEW & RETURNING CUSTOMERS

Earn up to $2,500 in fee credits per rooftop when you meet with our team

Terms and conditions apply.

Save your spot at NADA
Location of OPENLANE Booth

Visit OPENLANE’s booth for more

See NADA 2026 floor plan

Book a demo

Ready to see how OPENLANE can make a difference for your dealership? Reserve your spot for a free demo today.

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Image of Airpods

Receive Airpods* when you get a demo at the OPENLANE booth! Limited quantity available.

* Limited quantity available. Apple is not a participant in or sponsor of this promotion.