Finding Success as a Franchise Dealer on OPENLANE
3 mins
The OPENLANEⓇ US Marketplace is making wholesale easier for our dealers with a digital marketplace designed to help make you more successful. OPENLANE provides Franchise dealers with increased benefits and an easy wholesale experience—all with the lowest base buy and sale fees in the industry.*
Understanding OPENLANE’s digital marketplace
The first thing that makes OPENLANE a great place for dealers to wholesale is the diverse inventory selection. OPENLANE provides direct access to a curated list of inventory from a nationwide selection of fresh dealer trades, exclusive off-lease, rental, fleet and more.
To learn more about OPENLANE’s vast selection of inventory, click to read Exploring OPENLANE’s Wholesale Used Car Inventory.
OPENLANE isn’t just for buyers. It’s also a great place for dealers to turn their cars into cash fast. Cars usually sell quickly on OPENLANE, with the average vehicle selling in less than one day. Dealers also reach farther, with 80% of all vehicles selling outside of the seller’s region.
To learn more about selling on OPENLANE, click to read 5 Easy Steps to Selling Wholesale Vehicles on OPENLANE.
Private Label Integration
As a franchise dealer, we likely already power your private label buying from your brand-affiliated closed marketplace for off-lease and fleet vehicles. Over 70% of all off-lease vehicles in North America are listed on OPENLANE or one of the private label sites we power. It’s now easier than ever for Franchise Dealers to source on- or off-brand vehicles with a unified log-in process. Easily switch from your private label platform right to OPENLANE’s marketplace.
Buy With Confidence
Whether you’re looking for on-brand, off-lease vehicles or high-mileage older cars, OPENLANE has the cars your customers crave. It’s never been easier to buy with peace of mind, thanks to thorough and easy-to-read, AI-enhanced condition reports, prepared by experienced inspectors.
OPENLANE condition reports feature Visual Boost AI™, an innovative AI-assisted technology allowing dealers to spot even the smallest cosmetic exterior damage. With OPENLANE’s Code Boost IQ, dealers can get an easy-to-understand readout of any OBD2 codes on a vehicle, along with complimentary AutoCheckⓇ on all listings.
Sell Effectively on OPENLANE
There’s no easier way to sell a vehicle wholesale than OPENLANE’s digital marketplace. It offers a quick, easy and efficient way for Franchise dealers to offload inventory and freshen up their lot, all while delivering tremendous financial results for sellers.
You can easily turn your car into cash fast, thanks to OPENLANE’s platform, designed to maximize your wholesale value. Selling a vehicle on OPENLANE is as easy as scheduling an inspection, choosing a sale type, and watching bidders race to purchase your vehicle. Sellers on OPENLANE also have the opportunity to launch Absolute Sale, a speedier and easier way to wholesale, cutting out negotiation while delivering even more value.
Once launched to Absolute Sale, a vehicle is given a special badge and timer, and will sell to the highest bidder by 3pm CT that same day. Absolute Sale sellers are seeing tremendous results, with 25% of vehicles seeing 10 additional bids, and an average of $600 per vehicle increase in sale price.
Understanding Buyer and Seller Protections
We get it, buying or selling a vehicle digitally can be a bit nervewracking. That’s where OPENLANE’s robust and specialized policies for franchise dealers come into play, including specific arbitration rules and a Private Buying experience allowing franchise dealers to return vehicles under the Private Buying Policy with no questions asked.
For franchise buyers, OPENLANE offers the option to purchase a Buyback Guarantee for a small fee when you win a vehicle. If the vehicle is not exactly what you were expecting and hoping for when it arrives on your lot, we’ll buy it back from you, no questions asked.
We also offer Seller Guard™, our seller protection service, which limits a seller’s obligations under the Seller Arbitration Policy. This industry-leading safe guard means you can get cars off your lot—for good!
All of this means you can feel comfortable buying or selling on OPENLANE, knowing your purchases or sales are protected. It makes digital wholesale a no-brainer.
Enhance Your Performance
We are always working to ensure our dealers can be more successful. That’s why we offer our Franchise dealers access to the Elite Dealer Program, a performance-based program designed to enhance success. Elite Dealers earn a special badge, letting buyers know you are motivated to close deals quickly.
The Elite Dealer badge also consistently generates more views and attention to your cars, resulting in even better sales outcomes. Additionally, Elite Dealers pay a flat sell fee, allowing them to better predict and understand profit margins.
Start your OPENLANE journey
It’s clear that OPENLANE is the ideal place for a Franchise dealer to do their wholesaling. Are you ready to experience the OPENLANE difference, and see how we are making wholesale easy for our franchise dealers? There’s never been a better time to source and sell vehicles for your lot with OPENLANE. Sign up here today.
*Based on a survey of publicly available competitor base fee schedules as of April 7, 2025.