Navigating the Unified OPENLANE app

Dealer Operations |
3 mins
A dealer using the OPENLANE app to buy and sell vehicles

OPENLANE’s digital marketplace is not only making it easy for dealers to buy and sell vehicles on their desktop or laptop — dealers can now enjoy a seamless mobile experience too. The newly unified OPENLANE app provides dealers with an integrated and powerful app experience right on their phone or tablet. 

In this post, we’ll show you just how easy it is to use the OPENLANE app, all the way from download and set-up to buying and selling. You can learn more about the benefits of the OPENLANE app by clicking here.

Downloading the OPENLANE app

The OPENLANE app is available in both the Apple App Store and the Google Play Store. You can easily access the app by clicking the links above, or searching ‘OPENLANE’ in the search bar. Once you’ve downloaded the OPENLANE app to your smartphone or tablet, you’re ready to get started.

App download screen that a dealer would see

After installation, your next step will be to enter the login information you already use for the OPENLANE desktop experience. If you haven’t created an OPENLANE account yet, it’s easy to sign up. If you need help creating your OPENLANE account, you can find some helpful information in this article, Top 10 FAQs About Buying Wholesale on OPENLANE.

Finding Inventory

Now that you’re logged into the OPENLANE US marketplace on your app, it’s time to experience OPENLANE’s seemingly endless selection of inventory. OPENLANE features a robust selection of advanced search filters, allowing you to find the vehicles that your customers are craving. 

A look at inventory on the OPENLANE app

Know exactly what you’re looking for? Simply click the “Filters” button and type it into the search bar at the top of the page. That’s where you’ll also find dozens of other filtering options, letting you refine your search based on criteria like make, model, year, price range and so much more. 

Review Vehicles 

Once you’ve found a vehicle that might be right for your lot, it’s time to take a closer look and review the Vehicle Details Page. Easily view 25+ pictures of each vehicle, along with essential information like seller name, make, model, VIN and mileage. 

OPENLANE’s Visual Boost AI™ leverages artificial intelligence to spot and clearly highlight exterior damage found on the first eight of the vehicle condition report’s photos. Buyers can easily toggle on Visual Boost AI™ and view potential dents, dings or scratches in a clear and brightly colored overlay.

To get a better idea of what’s going on under the hood, OPENLANE pioneered Code Boost IQ. Our innovative technology translates more than 39,000 distinct OBD2 codes and displays them as simple, color-coded alerts. Code Boost IQ allows you to quickly determine which codes are most concerning, helping to inform your bidding strategy.

Place Your Bid

Once you’ve found the perfect car, it’s time to place the bid and win the vehicle. With a simple tap, you can see the vehicle’s estimated BLACK BOOK®  price range and set your bid amount, along with the maximum bid you’re willing to make. Everything from the initial bid to the final closing, as well as initiating transport set up, can be done right in the app.  

The view a dealer sees when trying to place a bid on a vehicle

Be sure to set up your mobile notifications as well so you instantly know if you’ve been outbid on a vehicle, and when you’ve won the car!

Switch to Selling

Next on the list: selling a car in the app. With the newly unified OPENLANE app, there’s no need to change apps or get back onto your desktop to sell a vehicle. 

Switching from buying to selling on the OPENLANE app

When you’re ready to list a car on OPENLANE, simply tap the “More” button at the bottom of the page and then “Shift to selling.” It really is that easy. You now have access to schedule an inspection, create your listing and choose your sale type, all from the app. You can even launch Absolute Sale or Automated Absolute Sale right from the app!

Ready to Go?

Are you ready to experience the ease and usability of the OPENLANE app? Download it today from the Apple App Store or Google Play Store. There’s never been a better time to buy or sell vehicles on OPENLANE. Sign up here today.