The preferred digital wholesale marketplace for franchise dealers
Welcome Delaware Automobile and Truck Dealers’ Association members! OPENLANE helps franchise dealers streamline wholesale operations with nationwide access, transparent pricing and industry-leading protections.
Exclusive offer for DATDA dealers
New to OPENLANE? Start with $2,500 in fee credits.
Register through this page and receive $2,500 in buy or sale fee credits — our way of welcoming DATDA dealers to a faster, more transparent way to wholesale.
With OPENLANE, you’ll get direct access to off-brand trades, OEM returns, and fleet inventory nationwide — all backed by detailed condition reports and a Buyback Guarantee for confidence in every purchase.
The OPENLANE advantage
OPENLANE gives franchise dealers the tools to optimize wholesale — from sourcing off-brand trades to remarketing aged inventory with confidence.
Nationwide
access
Tap into thousands of dealer trades, exclusive OEM off-lease returns, rental and fleet listings refreshed daily.
In-depth condition reports
AI-enhanced inspections with 25+ photos, OBD2 code diagnostics and engine audio — designed to meet franchise-level retail standards.
Streamlined inventory management
List vehicles directly from your lot or group network and sell faster with transparent pricing and lower fees. Keep your inventory moving.
Peace of mind, guaranteed
Not what you expected? No problem. With our Buyback Guarantee, OPENLANE will buy it back.
Join today to unlock your DATDA member offer
See why leading franchise groups trust OPENLANE for faster, easier and more profitable wholesale.
Why franchise dealers choose OPENLANE
One connected platform for sourcing, selling and scaling wholesale.
All the inventory in one place
Dealer trades, OEM returns, rental and fleet listings at your fingertips.
Start buying smarter
Always on
Bid and buy 24/7 from anywhere — fill your lot or move aged inventory without leaving the store.
Start buying smarter
Built-in confidence
Verified sellers, detailed condition reports and our Buyback Guarantee.
Start buying smarter
Proven results
Franchise dealers nationwide use OPENLANE to move inventory faster and grow profits.
Start buying smarterTrusted by top franchise groups nationwide
Ready to see what OPENLANE can do for your dealership?
Register to unlock your $2,500 fee credit and start buying nationwide.
