See why dealers choose OPENLANE as their preferred digital auction
OPENLANE is the trusted digital marketplace built for licensed dealers — with faster buying, more detailed inspections and better protection than other online platforms.
Dealers deserve more than what other platforms offer
Many digital wholesale platforms make you wait for listings, charge high fees, or leave you chasing different reps who don't know your business. That slows you down and cuts into your margins. OPENLANE is built to give dealers faster buying, lower costs, and clearer information — with one dedicated support team that actually understands how you run your lot.
How OPENLANE stacks up
What dealers care about
Time to buy
Buy fees
Inventory mix
Inspection quality
Seller transparency
Customer support
Ease of use
Buyer protections
OPENLANE
Review and bid 24/7
Industry competitive fee structure*
Exclusive off-lease units, dealer trades, rental, fleet, repo and more
Individual component reports from tech-aided inspectors
See the seller's name and stats
Direct access to your OPENLANE team
Designed to save you time
The strongest arbitration policies
Other digital auctions
Limited run times, delayed listings and rushed auctions
Higher fees mean slimmer margins
The same cars you can find anywhere else
Reports with limited component-level details
Bid without knowing the seller
Multiple reps and inconsistent answers
Extra steps and limited ways to buy
Industry-standard NAAA protections
* Contact us for detailed pricing information
Smarter inspections — powered by OPENLANE Intelligence
Every vehicle on OPENLANE is inspected by people and enhanced by AI, giving you a clearer view of what's actually on the lot — the good, the bad and the details that matter when you're buying online.
What you get with OPENLANE inspections
Enhanced damage detection highlights real concerns so you can avoid problem units
OBD2 codes analyzed by AI to highlight the issues that will cost you the most
Our engine analysis uses machine learning to flag potential engine concerns early
Clear condition summaries blend expert insight with cues so you can move quickly with confidence
More ways to source what your customers want
Dealers need different types of inventory at different price points. OPENLANE brings in vehicles from many sources so you can stock what sells in your market.
A buying experience that puts dealers first
Lower fees that keep more money in your business
OPENLANE has industry-competitive fees so you keep more profit on every unit. Competing platforms often charge more which adds up fast for dealers.
Seller transparency that reduces headaches
See who you're buying from and track their performance and stick with sellers who follow through. Less guessing and fewer surprises.
A simpler workflow that saves hours
- Bid, buy, pay and transport in one place
- Fewer steps so you can get in and out quickly
- Faster inventory replacement when your lot is moving fast
Inventory that turns faster
OPENLANE's diverse supply helps dealers buy vehicles ready to retail, not just what one seller lists.
Dealer-first, dealer-tested.
- Seller stats that help you avoid cancellations and delays
- Clear, consistent inspection reports that helps you bid with confidence
- Fast buying and selling options for flexible cash flow
- A platform built to make buying fast and simple
- $350+ in buy fee credits for new dealers
- Lower fees that protect your margins
- An experience designed around dealer needs
- More inventory types so you're not stuck buying what everyone else bids on
What dealers say
Ready to buy smarter?
Dealers need different types of inventory at different price points. OPENLANE brings in vehicles from many sources so you can stock what sells in your market.
