See What OPENLANE is Bringing to NADA 2026
2 mins
The countdown is on for NADA 2026, the auto industry’s premier event bringing dealers, OEM partners and service providers together in Las Vegas, February 3–6.
Here at OPENLANE, we’re thrilled to be part of this year’s NADA Show and can’t wait to connect with you on the show floor. Whether you’re a longtime customer or exploring OPENLANE for the first time, here’s everything you need to know about seeing us in Vegas — and why this is one booth you won’t want to miss.
Win BIG with OPENLANE
The first reason you’ll want to stop by the OPENLANE booth, #1511W, is the opportunity to win big with us. Everyone that meets with our team for a demo is eligible to take home a free set of AirPods.* But that’s not all!
When you book a demo with us at NADA, you’ll be entered to win some incredible trips and experiences. That includes spectacular destination vacations and tickets to the hottest sporting events. Don’t miss out!**
Easy. Intelligent. Wholesale.
We’re bringing smarter wholesale to Sin City with the introduction of OPENLANE Intelligence. This growing set of advanced technologies are designed to deliver intelligent insights, increase transparency and improve decision-making throughout the lifecycle for wholesale used vehicles.
- OPENLANE Predictive Pricing: Accurate, VIN specific pricing predictions with future pricing guidance up to 90 days out.
- Damage detection: AI-enhanced exterior damage detection highlights scratches, scuffs or dings.
- Engine analysis: High quality engine audio enhanced with AI-assisted anomaly detection.
- OBD2 decoder: OBD2 scan data translated into an easy-to-read, color-coded format.
Our OPENLANE team can’t wait to show you how this innovative and cutting-edge technology is creating a more transparent digital wholesale experience.
Why Dealers Love OPENLANE
If you’ve read our Insights blogs, you know that OPENLANE is built for dealers by listening closely to dealer needs — from diverse inventory to confidence-boosting protections and tools.
Whether you’re looking for better ways to source inventory, wanting to explore off-lease and fresh trade units, or thinking about how to expand your wholesale strategy in 2026, OPENLANE gives you the tools and the support to make it happen.
And what better place to talk shop than in Vegas with the entire industry at NADA?
What’s Going On at the Booth?
The OPENLANE booth (#1511W) is the place to be at NADA 2026. In addition to the incredible prizes, you’ll have good reason to stop by, hang out and unwind with the OPENLANE team.
- OPENLANE Happy Hours: Enjoy a drink on us at the OPENLANE Happy Hours Wednesday, February 4 and Thursday, February 5 from 3:30-5:00 PM.
- NADA Charity Auction: Swing by our booth for NADA’s annual charity auction on Thursday, February 5 at 12:00 PM, raising money for Canine Companions. Bid for the chance to win the ultimate F1 Las Vegas Grand Prix experience.+
Ready to see us at NADA? Reserve your demo and plan your visit today — then stop by the OPENLANE booth for insights, conversation, and opportunities built just for dealers like you. Save your spot today.
* Limited quantity available. Apple is not a participant in or sponsor of this promotion.
**Terms and conditions apply.
+Terms and conditions apply.