OPENLANE Blogs You May Have Missed
2 mins
As we enter into 2026, it’s a great time to reflect on some of the most useful insights from last year — especially if you’re building out your dealership’s wholesale strategy. Below are four standout 2025 blog posts from OPENLANE that you may have missed, each with practical takeaways to prime your business for a strong new year.
1. Best Practices for Marketing Your Vehicles on OPENLANE
If you’re thinking listing a car is the same as marketing it — think again. This post reminds dealers that marketing is about building your brand’s reputation over time, not just triggering a quick sale. It walks you through leveraging multiple sales formats (traditional auction, Marketplace, even “Absolute Sale”) to attract more bidders. It also emphasizes realistic pricing, transparent communication and consistent service as the foundation for repeat buyers.
2. How autoniq Helps Drive Car Dealer Success
For dealers who want data on their side, this piece highlights how the platform autoniq can be a game-changer. autoniq aggregates inventory from more than 500 auction sources and delivers real-time market data, pricing guides, vehicle history reports, evaluated price tools and more — all neatly bundled and integrated with OPENLANE.
3. Vehicle Valuation: Setting the Optimal Reserve Price
One of the trickier but most vital parts of auction success? Setting a reserve price that protects your bottom line, without scaring off bidders. This article walks you through what a reserve price actually is, how to balance it between cost-based and market-based pricing, and how to benchmark against comparable sales to avoid under- or over-pricing.
4. How Floorplan Financing Can Boost Your Car Dealership’s Cash Flow
Cash flow is often the limiting factor in scaling your inventory, which is why this post is so essential. It explains how dealer line-of-credit financing (via a floorplan lender such as Automotive Finance Corporation, or “AFC”) frees up your capital, allowing you to buy inventory without tying up working funds. Beyond just freeing cash, floorplan financing adds flexibility: with AFC handling title and lien paperwork, you save time and reduce your administrative burden while expanding inventory.
Taken together, these four posts offer a cohesive roadmap for wholesale dealers: market and price vehicles thoughtfully, tap into data-driven tools and keep financing flexible so you can respond quickly to opportunity. Whether you’re a smaller independent dealership or a growing operation looking to scale, these lessons can help shape your strategy for the year ahead.
Are you ready to experience the OPENLANE difference and see how we are making wholesale easy for our dealers? There’s never been a better time to buy or sell vehicles with OPENLANE. Sign up here today.