Busting Myths About OPENLANE’s Digital Wholesale Vehicle Auctions
2 mins
In the world of OPENLANE’s digital wholesale vehicle auction, misconceptions can often cloud the reality. At OPENLANEⓇ, we’re all about setting the record straight on buying wholesale from OPENLANE. Whether you’re new to buying a vehicle on OPENLANE or a seasoned pro, understanding these myths can transform your buying experience.
Our goal is to provide clarity and confidence as you explore the benefits of buying cars wholesale digitally at OPENLANE. Let’s dive into some truths about OPENLANE’s digital wholesale vehicle auction and discover how OPENLANE makes buying a car online smooth and secure.
Truth #1: OPENLANE has diverse inventory options
Busting myths about OPENLANE’s digital wholesale vehicle auction means tackling the belief that dealers only offer damaged goods. At OPENLANE, we have a diverse inventory, where nearly new and well-maintained vehicles are ready for your bid. From exclusive first access to off-lease inventory to fresh dealer trades from $500 to $50,000 and beyond, OPENLANE features vehicles at every price point for every lot.
OPENLANE’s conditions reports are powered by inspections done by experienced inspectors. They also feature at least 25 high-quality images to ensure you make informed choices when buying a vehicle at auction. OPENLANE also leverages innovative technologies like Visual Boost AI™ and CodeBoost IQ to provide further peace of mind.
No matter what kind of vehicle or condition you’re looking for, you’ll be able to find a great option.
Truth #2: OPENLANE provides dealers with pricing information.
Worried about finding the right price when buying cars from auction? With the right tools and resources, you can navigate this with ease. OPENLANE has partnered with BLACK BOOKⓇ to provide dealers with valuable price range data.
With information on a vehicle’s predicted price range, buying a vehicle at auction becomes a calculated and informed process. Remember, buying cars in a wholesale auction is all about strategy and insight.
Truth #3: OPENLANE features transparent pricing.
Concerned about hidden fees when buying a car from OPENLANE? OPENLANE prioritizes transparency, clearly outlining costs for our dealers, with the most competitive base buy and sale fees in the industry.*
Buying cars on OPENLANE helps eliminate the costs associated with traveling to a physical auction, making it a cost-effective option. Our transparent buy and sale fee structure ensures you can buy a car by auction without surprises.
Truth #4: OPENLANE makes it easy for first time buyers and sellers.
Think buying cars from a digital wholesale auction is too complex for first-timers? Not with OPENLANE! Our platform offers tutorials and FAQs to guide newcomers through every step, from registration to bidding. User-friendly features make buying a vehicle from OPENLANE accessible to dealers, with real-time updates ensuring you never miss an opportunity. Whether you’re buying cars in a wholesale auction for the first time or just looking for a seamless experience, we have you covered.
Ready to get Started?
Are you ready to experience the OPENLANE difference, and see how we are making wholesale easy for our dealers? There’s never been a better time to sell vehicles with OPENLANE. Sign up here today.
* based on a survey of publicly available competitor base fee schedules as of August 18, 2025