Acquire Trades
and Win with
Guaranteed Offer
Powered by OPENLANE and Black Book
What is
Guaranteed Offer?
A simple trade-in tool available via GM Dealer Digital Solution
Customers receive a VIN specific market-based offer in 2 minutes
Offers are driven by Black Book data and real-time pricing trends on OPENLANE
The trade-in tool with the highest close rate of all Tier 3 Trade-In tools in Q2
How it works
Customer’s
point of view
01
The customer engages with Guaranteed Offer.
02
They answer questions about their vehicle’s condition and provide their contact information.
03
They receive their Guaranteed Offer on screen and via email.
04
They bring their offer and vehicle to the dealership for redemption.
01
The dealer inspects the vehicle with the customer and confirms the condition of the vehicle.
02
They pay the customer the Guaranteed Offer rate.
03
They decide whether to keep the vehicle, or redeem via OPENLANE and we’ll reimburse the dealer 100% of the Guaranteed Offer amount.
