Why Car Dealers Love OPENLANE®
3 mins
At OPENLANE, we believe the best way to understand our value is to hear it directly from the dealers who use our platform every day. We’re letting real dealers speak for themselves, offering a transparent look into what makes our marketplace an important tool for their dealership.
Inventory and Reach
OPENLANE helps dealers reach a wider audience, increasing the chances of a successful sale. Jerry Huneycutt of Cloninger Ford and Toyota provides a powerful comparison saying, “You might run it at a physical auction and get no bids. You might run it on another digital platform and it gets two bids. You might run it on OPENLANE and there’s six people of interest there.” He adds, “Anyone that isn’t using OPENLANE as a source, I’d definitely recommend signing up because it’s made a huge difference.”
This broader reach isn’t just about quantity, it’s also about variety. Kirk Linderer of Sapaugh Chevrolet Buick GMC loves the “broader spectrum” of vehicles available on the platform. “It’s not just cheap cars, it’s expensive cars too; it’s not just retail cars, it’s wholesale cars,” he says, highlighting how OPENLANE serves a diverse range of dealer needs.
Customer Service
The dedicated support from our team is a competitive advantage. We focus on providing fast, flexible and efficient assistance that makes every dealer feel like a priority. Alex Oganesyan of Car City says, “I’ve never had a platform that I’ve worked with that’s been so consistent and so willing to work with the dealer, whether we’re a franchise or non-franchise, it’s a no brainer.”
Jerry Huneycutt of Cloninger Ford and Toyota adds, “The folks that we’ve come in contact with have been very, very easy to work with. They’ve been pleasant and they’ve been efficient and that’s all you can ask for.”
Innovative and Easy to Use
“You need to be using OPENLANE because it’s easy, it’s innovative,” says Timothy Walker of Duval Acura. This sentiment is echoed across a number of dealers we talked to because our platform is designed to make the wholesale vehicle process as simple as possible.
Victor Rodriguez from Butler Toyota Jacksonville highlights just how efficient the platform is by sharing, “You can buy, you could sell, and you can make a lot of money just by the push of a button.”
This accessibility means you can manage your inventory from anywhere, a benefit that Trae Johnson of T&J Auto has personally experienced. “I’ve been on vacation and we’re on OPENLANE still purchasing vehicles,” he shares. The ability to work from anywhere, at any time, provides a level of flexibility and convenience that traditional methods simply can’t match.
Trust & Transparency
One of the biggest pain points in the wholesale market is the fear of the unknown. Our comprehensive condition reports (CRs) are designed to mitigate that worry. Victor Rodriguez praises this feature, stating, “There’s nothing hidden, so this is why I love the condition report. Absolutely nothing could go wrong because you can see pictures. You can hear the car. It’s like essentially being in front of a car.”
Other dealers agree that transparency is a key selling point. “The inspection is very thorough,” says Shant Baltayan at Tuttle Click Hyundai. “It leaves the guess work out. Everything is taken care of. So, it’s easier for the buyer, which I think gives me a better opportunity as a seller.” The thoroughness of these reports builds trust and confidence in every transaction.
JR Kornegay of Greensboro Honda appreciates the detail, saying, “What I like most about OPENLANE is the condition report. It’s very thorough. They mentioned at the bottom (of the report) that they drove the vehicle and it shifted fine.”
The quotes from these dealers paint a clear picture—OPENLANE is more than just a digital platform. We’re a partner that offers innovation, builds trust and drives profitability. And we’re proud to provide a service that can make a tangible difference in our customers’ lives, one transaction at a time.
Ready to find out why dealers love OPENLANE?
Sign up here today and experience the difference for yourself.