LIVE through July 31
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Crank up your summer sales

DealerFest has taken the stage and this year there’s more energy, more prizes and more ways than ever to win.

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Earn points and unlock prizes

Buy. Sell. Repeat.

For the entire month of July, the more you buy and sell on OPENLANE, the more points you earn, and the bigger prizes you can unlock.

EARN +1 POINT WHEN YOU:

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Buy on OPENLANE

Sell on OPENLANE

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Attach transport

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Extra +1 point when you floor with AFC

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Extra +1 point for a commercial vehicle purchase

Click here for limited time terms and conditions.

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How OPENLANE makes
wholesale easy

A man stands outdoors, smiling while using his smartphone. Behind him is a blurred car dealership. Overlay icons list features: OBD2 Code Analysis, AI Damage Detection, and Engine Recording.

Reclaim your time, boost your profits

OPENLANE’s digital auction platform provides dealers with exclusive access to in-demand inventory in a dealer-to-dealer marketplace, built to match the right buyer with the right vehicle at the right price.

  • The cars your customers crave

    Exclusive access to off-lease inventory, fresh dealer trades, fleet, rental and more.

  • Inspections done by humans, enhanced by AI

    From roof to rims, bumper to bumper, every vehicle goes through comprehensive, AI-enhanced inspections to power in-depth vehicle condition reports you can trust.

  • Buy with confidence

    Wholesale with peace of mind knowing you’re backed by our strong As Described Guarantee.

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A seamless,
integrated experience

From an industry leading arbitration program to adding transport at checkout, OPENLANE gives dealers the tools to buy and sell with confidence.

  • Fast, integrated transport

    Vehicles delivered with transparent pricing, dedicated support and a transport network from CarsArrive Network, Inc.

  • Instant quotes

    Enjoy upfront pricing with no surprises at checkout.

  • Door-to-door delivery

    From the seller’s lot to yours in a simple, seamless process, from a trusted third-party carrier network.

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A smiling man in a blue shirt holds a tablet. Overlay graphics show Available Credit $200,000 Limit with a green progress bar and a button labeled Floor a Vehicle next to a car image.

Grow your dealership
with AFC

Access customized floorplan solutions with terms tailored to your dealership needs at competitive rates.

  • Enhanced buying power

    Keep your lot stocked by financing wholesale and trade-in inventory from OPENLANE or 1,400+ other sources.

  • Dedicated local support

    Real people, in your market, offering personalized service and industry insights.

  • 24/7 online management

    Control your floorplan anytime, anywhere with our easy-to-use AFCDealerⓇ platform.

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Turn cars into
more cash fast

Sell your trades to a nationwide network of buyers yielding the best prices that consistently beat the market.

  • Sell fast

    Our average vehicle sells in less than 1 day. Use Absolute Sale or Buy It Now to get more visibility and engagement on your cars. 

  • Reach farther

    80% of vehicles sell outside the sellers’ region.

  • Earn more

    Lower fees and our nationwide network means more profits for your dealership. 

Sign up
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New OPENLANE dealers receive $500 in buy fee credits*

Join the dealers already using OPENLANE to streamline sourcing, simplify delivery, and stay ahead of the competition.

Get started

*Full promotional terms and conditions apply.

The afc logo and “AFCDealer®” are trademarks of Automotive Finance Corporation, an Indiana corporation, licensed to its affiliate BacklotCars Inc.’s dba OPENLANE (“OPENLANE”)]. “AFC” refers to Automotive Finance Corporation, and AFC Cal, LLC in their respective jurisdictions. All California transactions are through AFC Cal, LLC. California loans will be made pursuant to the California Department of Financial Protection and Innovation Lender’s License Number 603 E831.

🎸 Buy. Sell. Repeat. Join DealerFest, earn a $350 welcome offer, and unlock exclusive prizes. Learn more here