March 2010 Issue
  Featured Article

Keep your customers in your lot with OPENLANE's Virtual Inventory Program
Had a customer ask you for a vehicle that you don't have on your lot? Chances are OPENLANE has it online. OPENLANE's Virtual Inventory Program gives you and your retail customer access to thousands of vehicles online.

Don't lose a sale over a vehicle that's not in your lot. Source the right inventory at the right time. With OPENLANE, there's no need to worry about carrying all the vehicles in your lot.

Save time and money with unnecessary travel to physical auctions, upfront transport, and floorplan costs. You can reduce costs and operate more efficiently from the convenience of your desk.

OPENLANE can show you how to operate in this virtual world. It's easy. Contact Dealer Services at 866-969-0321 to get started today.



Analytics Update

Weekly Auction Results (WAR) Report
Stay abreast of the online wholesale market with OPENLANE's new "WAR Report" - the only source of wholesale auction data specifically for OPENLANE sales.

Click here to view the partial report.

Login to OPENLANE.com to view the complete report.

OPENLANE Market Index
The OPENLANE Market Index represents pricing and dealer vehicle interest trends across all vehicle segments in our online marketplace. February 2010 highlights for the U.S. include:

  • Prices for all vehicle segments ended the month in a steady state
  • Dealer interest in Trucks and Minivans increased while interest in SUVS softened
Click here to view the OPENLANE Market Index.

Search Interest Report
The OPENLANE Search Interest Report ranks the most common vehicle searches on the Open Auction. This report includes the top 25 ranking for make and model as well as the top 5 ranking for vehicles by body style.

Click here to view the report.



Dealer Tips

Listing cars on OPENLANE just got easier...
Want to keep your turn tight in 2010? Export your inventory to OPENLANE and you're just a click away from making your aged or trade-in units available to thousands of active buying dealers.

OPENLANE has launched the "Partner Assisted Listing Service" (PALS), and has partnered with the leading online vehicle listing, merchandising and marketing companies to receive your aged and trade-in wholesale inventory and pictures automatically.

Click here for more info.



News & Updates

Didn't sell your vehicle at auction today?
Bring it back to your store and let us list your vehicle on OPENLANE.com. Get immediate results and get double exposure - to thousands of wholesale buyers nationwide while still being exposed to retail customers on your lot.

Selling your vehicle with OPENLANE is easy:

  • We list your vehicle for you on OPENLANE.com
  • We do a complete inspection before you take the vehicle home
Reduce your transport cost - stop transporting the vehicle from auction to auction. Retail your vehicles while you wholesale them online. Contact Dealer Services at 866-969-0321 to get started today.

Got a question but don't have time to pick up the phone?
Chat live with a Dealer Services Representative today! OPENLANE is committed to excellent customer service and we're now offering you another fast and easy way to reach us. Get responses quickly and in real time. Live chat is quicker than calling us by phone or sending us an email. Live representatives are available Monday - Friday from 9AM EST - 5 PM EST. Simply click on the "Live Support Online" link on the top portion of the Home and Buy pages.

List your vehicles using our new Super Lite Listing Process
OPENLANE wants to make your experience as easy as possible. Now it's even easier than ever to create a listing and launch it to auction with the new Lite Listing Flow. You can add all the pertinent information for your vehicle, add pictures, view a draft and release to auction all in one step!
  • List your vehicle on OPENLANE.com immediately
  • Reach thousands of buyers within minutes
  • One-step, effortless listing and release to auction process
  • Available to all iDEAL sellers
Please contact an iDEAL Representative to register for iDEAL at 866-366-4026 or ideal@openlane.com.

CarsArrive Network named exclusive Transportation Solution for Volkswagen Credit
CarsArrive Network, which is owned by OPENLANE, announced it is now the sole transportation solution for VCI, including Audi Financial Services, for all vehicles being moved to physical auctions. CarsArrive will provide a full service package of transportation management services to VCI that encompasses technological solutions, transport domain expertise and proven superios customer service.

Click here for the full article.

OPENLANE at NADA 2010
After 8 years of hiatus from NADA, OPENLANE exhibited at the NADA Convention in Orlando, Florida. If you were at NADA, we hoped you had a chance to stop by our booth. We met with a lot of dealers and showcased OPENLANE as the best place to buy and sell wholesale vehicles. We look forward to seeing you at some of our other upcoming events:
  • North American Repo Summit: March 13-14, 2010 - Omni Hotel, Irving, TX
  • Texas Credit Union League Expo: April 6-8, 2010 - Gaylord Texan Resort, Grapevine TX
  • Car Rental Show: April 20-21 - Las Vegas Hilton
  • Digital Dealer Conference: April 20-22 - Rosen Shingle Creek Resort, Orlando, Florida
  • National Conference for Buy Here Pay Here: May 11-13 - Venetian, Las Vegas


    In this Issue:
  • Keep customers in your lot
  • OPENLANE Market Index
  • Weekly Auction Results Report
  • Search Interest Report
  • Dealer Tips
  • Customer Service FAQs
  • Current Incentives
  • OPENLANE at NADA

Customer Service FAQs

Q: How do I list one of my used vehicles for sale on your site?

A: Log in to OPENLANE.com, then enter the VIN in the Sell box (first box on the right) then click "Create Listing." Follow the instructions to finish listing your vehicle. We encourage you to be complete as possible when entering information about the vehicle. Click here for more information on how to list vehicles.


Incentives

Take advantage of these limited-time promotions today. Please click here for details.

  • Buy your first 3 Dealer-to-Dealer units and get a $250 gift card
  • Buy and transport 9 rental units and get a $500 gift card
  • $500 Transport Incentive on Audi Q7s
  • $300 Transport Incentive for all Audi Financial and VW Credit vehicles
  • Up to $400 Cash Back on Each S80 and C70 from VCNA


Contact Us

OPENLANE
Phone: 866-969-0321
Fax: 480-393-2960
Email Us

For questions or comments about this newsletter, send an email to news@openlane.com.

 


 



Programs subject to change without notice. All rights reserved. © 2010 OPENLANE, Inc. OPENLANE and the OPENLANE logo are trademarks or registered trademarks of OPENLANE, Inc. in the United States and other countries, and may not be reproduced or used without written permission. The names of other companies, products and services may be the property of their respective owners. Contact 866-969-0321 for questions.