JULY 2011 Issue
  Featured Article
Congratulations to Thomas Turner from Williams Auto Group!
Thomas Turner won a $200 American Express gift card simply by responding to our survey! OPENLANE is always looking for ways to improve the website and we’ve recently asked users of our mobile-optimized site for feedback in a short survey. Tom was selected at random from the respondents.

“It can be a challenge procuring inventory for a dealer group but I can always count on OPENLANE to find the inventory I’m looking for – whether it’s for our Ford store or Toyota or Honda. OPENLANE is so easy and convenient compared to going to a physical auction. I don’t have to leave the store and with their mobile site, I don’t even have to be in front of a computer! I can buy directly on my iPhone!”

Thomas Turner
Williams Auto Group
Sayre, PA

Analytics Update


OPENLANE Market Index

The OPENLANE Market Index represents pricing and dealer vehicle interest trends across all vehicle segments in our online marketplace. Highlights for the U.S. include:
  • Overall US auction prices in June increased by 1 percentage point from the prior month, and also ended 2 percentage points above June 2010.
  • Car prices increased in June versus the prior month, while SUV prices remained even with May.  Minivan and Truck prices decreased slightly in June. 
  • Interest level for Minivans, SUVs and Trucks rose during June while interest in Cars decreased.
Click here to view the OPENLANE Market Index.

Search Interest Report


The OPENLANE Search Interest Report ranks the most common vehicle searches on the Open Auction. This report includes the top 25 ranking for make and model as well as the top 5 ranking for vehicles by body style.

Click here to view the report.


News & Updates
Take OPENLANE with you – everywhere you go!
Have you tried OPENLANE’s mobile site yet? OPENLANE has been optimized for Apple iOS devices (iPhone/iPod Touch) and Google Android (2.0 or higher) smartphones. Just type www.OPENLANE.com on your mobile browser and you’ll automatically be redirected to our mobile-optimized site. You’ll get the same 24/7 access to OPENLANE’s wide selection of wholesale inventory. You can also search for vehicles or place bids directly from your smartphone. Plus, you can track your auction status, track vehicles on your Watchlist, and get full vehicle details – all from the convenience of your mobile device. Try it today!

Dealer Spotlight
Eddie Thompson is the Used Car Manager at Toyota of Orangeburg in Orangeburg, South Carolina. Eddie has been in the automotive industry for 20 years and is proud of the charitable programs at Toyota of Orangeburg especially their Community of Caring Initiative, which donates $50 to an organization for each vehicle sold.

“I started buying and selling on OPENLANE pretty recently (February 2011) as a recommendation from a colleague and I’m glad I did! I’m very pleased with the variety of inventory to choose from. I’ve purchased all types of inventory from the site – from off-lease to repo and import to domestic vehicles. My rep is fantastic! Crystal makes the whole process super easy. Prices and inventory are tough right now but I’m confident OPENLANE can always get me the best price. My only regret is that I didn’t use OPENLANE sooner! I highly recommend OPENLANE!”

Eddie Thompson
Toyota of Orangeburg
Orangeburg, SC

Upcoming Events
OPENLANE is excited to exhibit at these upcoming shows. We look forward to seeing you there!
    In this Issue:
  • $200 Gift Card winner
  • OPENLANE Market Index
  • Search Interest Report
  • News and Updates
  • Dealer Spotlight
  • Current Incentives
  • Customer Service FAQs
  • Upcoming Events
Customer Service FAQs
Q: What are your tips to pick up my vehicles stress free?

A: Congratulations! You have purchased a vehicle on OPENLANE. Prior to picking up your vehicle, make sure to call ahead to the number listed on your release. Give the grounding dealer at least 24 hours to get your vehicle ready before you pick it up. Something as simple as calling ahead will make your pick up experience a great one.

Incentives
Take advantage of these limited-time promotions today. Please click here for details.
  • $250 Avis Budget Rental Vehicle Purchase Incentive
  • Bundle CarsArrive transport with your OPENLANE purchase and receive 25% Off Transport!
  • $50 Gift Card for EVERY Monster Monday purchase and a FREE iPad2 offer
  • Monster Monday July Sales Contest
  • Order a Third Party Inspection for just $30 per vehicle!


Contact Us
OPENLANE
Phone: 866-969-0321
Fax: 480-393-2960
Email: dealer_info@openlane.com

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Programs subject to change without notice. All rights reserved. © 2011 OPENLANE, Inc. OPENLANE and the OPENLANE logo are trademarks or registered trademarks of OPENLANE, Inc. in the United States and other countries, and may not be reproduced or used without written permission. The names of other companies, products and services may be the property of their respective owners. Contact 866-969-0321 for questions.