New Website Enhancements
At OPENLANE, we're always working to make OPENLANE.com the best and easiest online wholesale auction. Here are some exciting new enhancements to the website:
Searching for Vehicles
Bidding for vehicles
- Basic Listings: Vehicles where the seller is willing to sell the car, but the listing may have only retail information. Click "I'M INTERESTED" for more vehicle details
- "BETA" OPENLANE Search menu now released as the new default search menu: OPENLANE'S new next-generation search menu has expanded search options
- Market Value Guidance (MVG): Enhancements have been made including displaying BlackBook™ pricing directly on the vehicles shown on the Search Results page
- NIADA Certified Program vehicles added to OPENLANE Search menu: Buyers can now search for vehicles that are "NIADA Certified"
- Vehicle Listing Category added to the Quick Search: Users can now search for inventory by Vehicle Listing Category directly from the post-login homepage "BUY" menu
- Streamlined Vehicle Bidding: Selecting "PLACE BID", "BUY NOW", and "BEST OFFER" during the bidding process now AUTOMATICALLY means that the user accepts OPENLANE'S Terms and Conditions
- User's full name is shown if leading Bidder: Users will see their full user name displayed on their Watchlist and Auction Bid History screens for VINs for which they are the current leading bidder
- Buy Back Guarantee offerings now expanded: 10-day and 30-day Buy Back Guarantee options now available for all OPENLANE.com purchases for extra confidence and protection
- Transport – Estimated Number of Days for Delivery: Vehicles for which OPENLANE-arranged CarsArrive Transport is available will now display an "Estimated Number of Days for Delivery" field on the Vehicle Detail Page
Selling for Vehicles
Basic Listings: Requiring only basic information, sellers can quickly post inventory on OPENLANE.com, then have the opportunity to provide wholesale condition, pricing, and availability once a wholesale buyer indicates interest and before the car sells.
Please click here for details or contact Dealer Services at 866-969-0321 if you have any questions.
OPENLANE Market Index
The OPENLANE Market Index represents pricing and dealer vehicle interest trends across all vehicle segments in our online marketplace. January 2011 highlights for the U.S. include:
Click here to view the OPENLANE Market Index.
- Overall US auction prices increased 4 percentage points in December
- Car and Minivan prices increased in December versus prior month and year-over-year
- Interest for Cars rose in December while interest in Minivans and Trucks decreased
Search Interest Report
The OPENLANE Search Interest Report ranks the most common vehicle searches on the Open Auction. This report includes the top 25 ranking for make and model as well as the top 5 ranking for vehicles by body style.
Click here to view the report.
News & Updates
OPENLANE's Dealer Group Remarketing Solutions Program makes the remarketing process more seamless for dealer groups. Our new program caters to the special needs and requirements that consolidated, multi-location dealerships have for acquiring quality wholesale vehicles to sell at their various locations. Click here for details.
OPENLANE and Auction 123 introduce the new Virtual Showroom Service - a lead generation tool that allows dealers to display thousands of off-lease, fleet, rental, repossessed and dealer-consigned vehicles listed on OPENLANE.com on their own websites. Click here for details.
OPENLANE launches a new mobile website optimized for Apple's iPhone/iPod touch and Google's Android-based smart phones that will give dealers anytime, anywhere access to OPENLANE. This new mobile site enables dealers to browse, bid and buy inventory on-the-go. Click here for details.
Steve Sprung is the Buyer for the Russ Darrow Group with corporate office located in Menomonee Falls, Wisconsin and dealerships in Milwaukee, Madison, and the surrounding areas. Steve started using OPENLANE in April 2010 and now purchases approximately 90% of their inventory from OPENLANE.
"I enjoy working with the entire OPENLANE crew so much, that on my last vacation, I made it a point to visit the Mesa office to be able to meet everyone and put a face with the voice that's on the other end of the phone. Our sales representative, Cory Martinez, came in on his day off to meet me, show me around the entire building and introduce me to everyone that I have worked with, as well as a few people that I've never encountered in our day to day business. All in all, Cory and his counterparts have provided me the best, and most honest working relationship I've ever had in this business. I hope to continue the flow of business with them for a long time to come. Great job guys, let's keep it up!"
Russ Darrow Group
Menomonee Falls, Wisconsin
OPENLANE is excited to exhibit at these upcoming shows. We look forward to seeing you there!
- NADA – booth #4173N in the North Hall at the Moscone Center in San Francisco. Stop by and find out how you can win a free iPad! We will raffle an iPad each day!
- CAR Conference - booth #1 at the Caesars Palace in Las Vegas
In this Issue:
- New Website Enhancements
- OPENLANE Market Index
- Search Interest Report
- News and Updates
- Dealer Spotlight
- Current Incentives
- Customer Service FAQs
- Upcoming Events
Customer Service FAQs
Q: How do I view the status of my purchases?
Viewing the status of your purchase is easy. Log on to www.openlane.com and click on "My Transactions" tab. Choose "Purchase" on the drop-down menu for "Report Type". This will take you to your purchase history where you can check to see if your payment has posted, see the status of the title, get a copy of your confirmation of sale and open a case for customer service to respond to. Please contact one of our dealer representatives at 866-969-0321 if you have any questions.
Take advantage of these limited-time promotions today. Click here for details.
- Get $2,500+ on specially-priced Nissan Altimas from Avis Budget Group
- Get a $260 OPENLANE Auction Credit when you sell a vehicle
- 25% off your transport costs on select OPENLANE inventory
- 50% Transport Assistance for all Audi Financial Services vehicles
For questions or comments about this newsletter, send an email to email@example.com.